The Mission is Not Dead
PASEO ARTÍSTICO / OCTOBER 2025
Exhibition Curation · Digital Communications · Artist Research · Community Programming
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About the Exhibition:
The Mission Is Not Dead, a multimedia installation by artist Alejandra Rubio, was presented by Artillery Ceramics Studio and Paseo Artístico in October 2025. The exhibition explored the history of the Mission Market at 22nd and Mission Streets, the 2016 fire that displaced residents and businesses, and the ongoing effects of gentrification on the neighborhood.
Through memories, dreams, and creative expression, the exhibition invited community members to reflect on the people and places that shaped the Mission and imagine what its future could look like.
I contributed to the exhibition's organization, promotional work, and community programming, helping bring together art, music, and storytelling for the opening reception.
Digital Communications & Promotion
I helped promote the exhibition through visual materials and video content shared with the public. This work focused on introducing the exhibition, highlighting its themes, and encouraging community members to attend and engage with the artists' work.
Exhibition flyer
Promotional materials created for the exhibition
promotional videos/ content/ blog
Video content for public outreach
Artist Research & Community Storytelling
I researched exhibiting artist Alejandra Rubio's background, creative practice, and community advocacy to help prepare questions for a public artist conversation. My research explored her relationship with the Mission District, the experiences behind her work, and the role art can play in preserving neighborhood history.
This was an opportunity to connect my interests in storytelling and community engagement while helping create space for conversations about displacement, cultural identity, and the importance of remembering the communities that came before us.
Exhibition Coordination & Community Programming
Alongside the Artillery Ceramics Studio team, I helped organize the exhibition and its opening reception on October 11, 2025. Our work included supporting exhibition preparations, coordinating with participating creatives, and organizing a live vinyl DJ performance by Alicia López, also known as DJ Earth Angel.
Bringing together visual art, music, and community storytelling was an important part of creating a welcoming space where neighbors could gather, connect, and reflect on the Mission District's history and culture.
Personal Reflection
Growing up with a connection to the Mission District, this exhibition felt especially meaningful to me. The Mission holds so many stories of migration, family, creativity, and community, and it's difficult to see how much of that history has been affected by displacement.
Being involved in this project reminded me that art can be a way to preserve memories, share experiences, and bring people together. Even as neighborhoods change, the stories and people who shaped them deserve to be remembered.